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Creative Public Relations Can Change the World - Session 1 -Summer 2024

Jul 1, 2024 - Jul 13, 2024

$900 Enroll

Full course description

Imagine learning public relations from a PR professor who once held a news conference to unveil a space alien on live television. The event involving a co-worker in a Halloween costume still appears on the SYFY Channel!

SOC Adjunct Professor Robert Johnson also "crashed" a UFO, complete with blinking lights and fake smoke, onto the roof of a high-rise building to get media attention for a local science museum exhibit. He has staged a grand parade in a small town, used a magician to teach people about recycling, and hosted a Hollywood stunt dog on a whirlwind tour of schools to share with kids the dangers of tobacco use.

Next summer, you can join him on an adventurous, creative, and interactive exploration of the world of public relations. Plan and stage a mock news conference in a TV studio. Develop and pitch a news story to a real journalist. Create a photo op, then bring it to life on the American University campus. Craft your big PR idea and present it to a D.C.-based national client. Experience what it's like to be a PR pro and learn more about a career that empowers every interest, viewpoint, and talent.

For more information, or to submit a registration request as required before paying for this course visit:

Cancellation Fee:

By May 15, 2024 $350 is refunded of $900

 May 16, 2024 or later, no refunds.

Instead of canceling, you may elect to apply your total payments toward a program next year. If so, you will be enrolled in our 2025 Pre-Registration and sent an email in the fall of 2024 to select the program/session you wish to attend. Note: If you choose to cancel your enrollment and not attend the 2025 program, the cancellation fees above will still apply.


 NOTE: If a registration is rejected or if space in the program is not available, all payments will be refunded in full.