Full course description

Sports Communication and Promotion

 

Class Dates & Times:

July 7, 2025 to July 18, 2025

          9:00am to 12:00pm ET

 

Course Details:

Welcome to a dynamic and immersive experience designed for students passionate about the intersection of sports and communication. This innovative class offers a unique blend of hands-on practical skills, interaction with top sports executives and guest speakers (from NFL Players Association, NBA, MLB, MLS, NCAA, ESPN, Octagon, Under Armour, Instagram, and more!), and a stadium field trip experience. Discover how new trends and technologies influence sports media and explore strategies and challenges attracting fans and corporate sponsors. The program provides participants with a comprehensive understanding of the exciting field of sports public relations and a portfolio showcasing their work. Join us for a transformative experience that will set you on the path to success in Sports Communication!

 

REGISTRATION:

Once a course is selected, the system will guide you to create an account. This account is for the participant and the participant’s information should be provided in the first fields. Lower in the form, there will be a place for parents/guardians to give their information.

The registration confirmation message will be sent to the participant’s email. The participant will also receive an email to set their Canvas Learning System password.

BUNDLE AND SAVE:

Save $100 USD when you register for a morning course and an afternoon course. Use the links below to select the available bundles for this course.

Bundle: Documentary Filmmaking and Storytelling | Acting and Directing for the Camera [Click Here]



Bundle: Documentary Filmmaking and Storytelling | Investigative Reporting and Professional Newswriting [Click Here]



Bundle: Documentary Filmmaking and Storytelling | Photography:  Dark Room and Digital [Click Here]



Bundle: Documentary Filmmaking and Storytelling | Public Speaking and Leadership [Click Here]



AU Faculty and Staff:

Active AU Faculty and Staff can claim a 25% discount for the program by filling out this form. [Click here]

REFUNDS AND CANCELLATION FEES

All deposits are non-refundable.

If you’ve paid in full and cancel your registration before April 20th, 2025, you will receive a refund of $664 per course. This is the balance after the non-refundable registration deposit plus an administrative fee of $36.00.

Cancellations made between April 20th, 2025, and May 31st, 2025 will receive a $300 refund per course.

There will be no refunds after June 1st, 2025

 

 

 

For more information, visit: https://www.american.edu/soc/discover/